B2B tech marketing has changed – and bigger changes are coming

The new year is here!

Our latest Bite eBook discusses the marketing tactics for success in 2022. The below is an edited extract; you can download the full eBook for free here.

This time last year we published our eBook entitled ‘Tech Marketing and the C word. Why Covid will make you a better Marketer’. I’m sitting here, slightly stunned that the title still holds true.

Honestly, and probably naively, I thought it would all be over by now.

But here we are, hurtling into 2022 and the dreaded c word is still reverberating around the world.

We maintained at the start of 2021, that, from nothing more than a marketing perspective, if it hasn’t already, COVID will make you a better marketer. And we still believe this to be true.

Ignited by the challenges we all faced together, Bite collaborated and worked on some of the most exciting marketing initiatives in the channel as 2021 played out. And we learnt a lot along the way.

In this eBook we revisit our observations from 2021 and discuss what changed, what worked, and what we predict the big B2B tech marketing trends will be in 2022.

What you’ll get from the eBook

Our latest eBook shares some of what we learnt from 2020.

It covers everything from the rise of virtual to the resurgence of telemarketing, and from what now works in email to how new privacy changes bring new challenges to marketers. Play by play, the eBook reveals what changed, what worked and what’s next.

And importantly, it covers how marketing will change in 2022.

Marketing will change in 2022

Although the boosters are in full swing, COVID isn’t about to vanish. The marketing changes triggered by our new virtual world are here to stay and, as 2022 unfolds, most will simply gather steam.

So long as we’re prepared for further change and are willing to embrace the new marketing ‘rules’, that’s a good thing.

There are cost savings to be had. There are ROI improvements to be made. And there are opportunities to grasp before others do.

You may already know what we mean. But if not, download the eBook to understand what’s now and what tactics you can enhance to boost your marketing campaigns this year.

Alternatively, get in touch to arrange a free 1-2-1 Marketing Discovery Consultation with Campaign Idea Generation. We’ll go through how to reshape your marketing for the post-pandemic world.

It’s a risk-free chance to reconsider your marketing. You can reach out to us over here now.