So grab a cuppa and scroll on down

  • This year, we think we deserve to be crowned CRN’s best channel marketing/PR agency
  • We’ve been finalists in this category for six years straight, highly commended twice … and winners in 2022 [So exciting!]
  • Over the next few minutes, we’re going to show you what we’re about

About Us

This year, Bite
turned eight

Apparently, eight symbolises infinity. (Which might explain some of the hours we’ve pulled for our clients this year).

More poignantly, the number eight is supposedly linked to prosperity.  And our eight ball predicts the future with accuracy.

Here’s how Bite  got on this year.

HQ

Kingston, Greater London

14

Number of people: Broken down as 9 marketing consultants, 3 graphic designers, 1 digital developer and 1 performance marketer.

44

Number of clients

FROGS

Number of frogs ingested: Increases daily. 
This year, we’ve aligned behind our theme of  ‘proactive excellence’ – epitomised by us all reworking our values and ‘eating frogs’.  At our kick off MD Vanessa gifted us all a copy of ‘Eat that Frog’ by Brian Tracy. The “frog” represents your most important task of the day.  And at Bite we eat them early. We share our frogs in our morning huddles – then support each other to achieve them. And it’s helped, as the below figures show…

Our Values

Our work

How does our small agency deliver big results?

Last year, global distributor Exclusive Networks informed us that their vendor-partner Thales had updated a range of products. Our mission? To stimulate reseller sales pipelines across 16+ countries by enabling pre-sales and technical teams in their partner communities.

It was a big ask. To get resellers in soooo many different countries collectively excited about a single vendor’s product updates. We’d need to replicate the kind of buzz usually reserved for touring superstars.

So that’s exactly what we ended up planning –
with #ThalesonTour.

#ThalesonTour

We decided to launch the world’s first musician-like tour by
a channel vendor.

View the Microsite

It was ambitious.

To transcend borders and unite Thales tech fans worldwide. To create memorable content, foster connections and build community.

First, we created a tour schedule, filled with one-off events across 16+ different countries. At each event, Exclusive Networks reps would unite Thales resellers and introduce the Thales updates.

We crafted tailored content and built tour hype using social, content, email, video, and landing pages – all delivered in multiple languages. We even created a Thales Tour Event Kit, housed in the kind of flight case a band would use to transport their gear, complete with stickers to affix to the flight case representing each host country. Countries ran their events, affixed their stickers and sent the kit, plus a gift onto the next host country. 

We knew we were onto something. Still, we were unsure how the ‘tour’ might be received. I mean it’s Tech not Taylor.

Social media snapshot

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The results

When inaugural event hosts Sweden opened proceedings with a screeching guitar solo, we knew we’d invigorated our targets. The opening event was a big hit. And successful events in Finland, Denmark, Belgium, Romania, Croatia, Serbia, Netherlands, the UK and a host of other countries have already followed.

And the tour keeps on rolling. Next stop Hong Kong and then onto North America.

0
key countries galvanised
0
visits to a campaign microsite
0
LinkedIn likes generated, 52 social posts and 61 reposts
0
tech firms so far in attendance
0
months and counting tour duration
0 M
Euros of pipeline built

That’s how our small agency delivers BIG results.

We were delighted and energised by Bite’s partnership in our global Thales On Tour campaign, designed to mobilise our partner pre-sales community and emphasise our global partnership with Thales. They weren’t just acting as an agency; they were an invaluable and integral part of our team.
Their creativity helped us develop a truly engaging format that resonated with our audience. We were particularly impressed by their dedication in two areas:
Pre-event orchestration: Bite rolled up their sleeves and worked hand-in-hand with each participating country well before the events. This ensured a seamless global rollout, saving us time and resources.
Post-event analysis: Their team didn’t disappear after the events. They provided invaluable insights and testimonials that allowed us to learn and continuously improve the campaign for future audiences.
This in-depth collaboration and genuine passion for the project led to outstanding results for all of us. We’re thrilled to have partnered with Bite and look forward to future collaborations!

– Lauren Fortune, Global Vendor Management & Programmes Director at Exclusive Networks

I knew what we wanted to achieve with our Disti and Bite were the perfect fit for this. They assembled the best team to grasp the idea and fully deliver the “how”. Their enthusiasm is contagious and creates excellent teamwork and synergies between all parties. We will be working with them again, and I can’t wait for the next adventure!

– Mercedes Gil, Channel Marketing Manager at Thales

Our work

In the channel, the only constant is change.

So we’ve built a uniquely adaptable agency.

Just look at our response to AI…

While many are still eyeing AI suspiciously, at Bite, we’re already using AI in a multitude of ways.

  1. Project Management: We use AI tool Monday.com to analyse customer data, track interactions, and identify project patterns
  2. SEO: We use AI to optimise websites and content for search engines and users, this helps our clients get more traffic which has made SEO the fastest growing area of our business. Whoop!
  3. Content Personalisation: We LOVE Microsoft Copilot. It helps us build profiles, recommends content and makes us more efficient.

… or our approach to our people

We promote:

Last year, we promoted our Junior Designer Ellie to Designer & Animator, funding her animation and front-end dev courses, while adding another string to our bow. We crowned Penny ‘Head of Marketing Operations’ and Connor was promoted to ‘Lead Designer’ and we even took on a Junior for office pooch Millie [Meet Pepper]

… our strategic initiatives

We Create

We ran creativity workshops to help us create a process for harnessing and driving creativity in our campaigns

We Give Back

For the last year we have worked with business coaches ‘Growth Idea’ to improve our financial prowess, efficiency and customer service. Our work with them enables us to sponsor 2 children for 9 months with one of India’s largest education NGO’s.

We Adapt

And, we’re now exploring combining our marketing prowess with sales and technical expertise to offer clients an end-to-end, go-to-market optimisation programme.

Read more about our Empowerment Programme here.

… our perks

Summer Fridays where everyone finishes early
A day off on your birthday
5 extra days holiday a year
We embrace flexible working and office dogs and too much coffee and cake,
always cake.

We never sit still, we are constantly evolving and striving.
 It’s like we have ants (or frogs) in our pants.

Should I take a quick break to dance like no-one’s watching?



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Magic 8 ball

Our quirk

Our B2B agency believes B2B is boring

We do. Particularly in the tech space, in which campaigns are usually about as exciting as watching snails
on treadmills.

So we rarely attempt to create B2B marketing. Instead, when creating campaigns, we borrow from the world of B2C.

#ThalesonTour was one example. As are the videos we recently created with a video agency explaining technical concepts simply.

Take a peek!

We favour simple, down-to-earth campaigns that are easy to follow. We believe they help the channel deliver complex messages.

Working with Vanessa and the team at Bite is just brilliant! They just ‘get it’. Their understanding and experience of what we need is so rare. We have been demanding at times with deadlines for award entries and last minute changes to content, but they are always accommodating and go the extra mile at exactly the pace we need in the channel. Not only do we consider them an expert extension of our marketing team, they are an absolute pleasure to work with.

– Kerry Perks, Marketing Consultant at MTI

Testimonials

Paula Barbosa

Working with team Bite embodies what it means to create great channel marketing campaigns. All proposals not only come with clear goals, KPIs and deliverables, but they are also super creative! All campaigns are comprehensively designed to empower both sales and technical teams, equip them with exceptional resources, and culminate in generating qualified leads for effective follow-up. Plus, the team is a pleasure to work with!

– Paula Barbosa, Snr Channel Marketing Manager at F5

Su Thomas

A big thank you to Bite for the work they did on the Abnormal Security Mid-Market campaign; “No Regrets”. Their proactive approach, deep understanding of market dynamics, and ability to create tailored marketing collateral led to the successful execution of this campaign. They designed every aspect of the campaign, ensuring it resonated with our mid-market audience and partners. The campaign generated over £200k in pipeline revenue in just a few months and was taken up by 4 Partners very quickly. Bite IT Marketing’s commitment to innovation and excellence played a key role in the success, helping us grow the critical mid-market segment, and I am confident that our partnership will continue to drive value for our partners and clients across EMEA.

– Su Thomas, Regional Marketing Director EMEA at Abnormal Security

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I wanted to take a moment to express my sincere gratitude for all that you’ve done for our team. You’ve been a constant source of support, effort, and great initiatives, and your kindness and patience have made a real difference, you always impressed us with your professionalism and commitment.

– Giovanna Angerame, Director Channel & Partners Europe, ThriveDX

So there you have it

As a parting thought, in our eighth year of business, we’ll leave you with a final, magic-eight-ball conundrum…

Will Bite be CRN’s best channel marketing agency in 2024?



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Magic 8 ball

Well, confidence is key in this game. Thanks for taking the time to review our entry!