B2B tech marketing has changed – and bigger changes are coming
Download eBookWe can’t see this changing any time soon, can you?
This time last year we published our eBook entitled ‘Tech Marketing and the C word. Why Covid will make you a better Marketer’.
In this eBook we revisit our observations from 2021 and discuss what changed, what worked, and what we predict the big B2B tech marketing trends will be in 2022.
Let’s start by looking at what we learnt in 2021.
We hope you enjoy the insights we share.
Find out how B2B tech marketing has changed – and bigger changes are coming.
Here’s what we learnt in 2021 and how it will make you a better marketer in 2022.
What's inside the eBook?
- 12 things we learned about marketing in 2021
- How marketing changed in 2021
- How to find your ‘Digital Twin’
- How to make passive prospects actively engaged
- How to use our insights in your marketing campaigns
- 6 marketing predictions for 2022

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How should the above influence your campaigns in 2022?
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We’re offering tech companies a free, 1-2-1 Marketing Discovery Consultation with Campaign Idea Generation with the team here at Bite IT Marketing.
We’re award-winning and results-driven. If it sounds like we might get along, get in touch!


Bite IT Marketing are a pleasure to work with, they always take the time to fully understand our messaging and campaign briefs and deliver exceptional campaigns. I trust their expertise to create and execute campaigns that meet our objectives and deliver tangible results.
Marketing Manager – Security Intelligence Organisation
…an enthusiastic and professional approach to a campaign brings a new dimension and discernible value add. Able to understand the objectives quickly, identify the routes to market and create innovative effective content.
Head of Channel Development – Blackfoot UK
A strong communicator and someone who gets on with the task in hand combined with a great sense of humour means Vanessa is a pleasure to work with, a real asset.
Head of Channel Development – Blackfoot UK
Focused on current market trends and able to create relevant campaigns into our key markets- resulting in the generation of the significant pipeline.
Business Development Manager – Cloudflare