B2B tech marketing has changed – and bigger changes are coming

We can’t see this changing any time soon, can you?

This time last year we published our eBook entitled ‘Tech Marketing and the C word. Why Covid will make you a better Marketer’.

In this eBook we revisit our observations from 2021 and discuss what changed, what worked, and what we predict the big B2B tech marketing trends will be in 2022.

Let’s start by looking at what we learnt in 2021.
We hope you enjoy the insights we share.

Find out how B2B tech marketing has changed – and bigger changes are coming.

Here’s what we learnt in 2021 and how it will make you a better marketer in 2022.

What's inside the eBook?

12 things we learned about marketing in 2021
How marketing changed in 2021
How to find your ‘Digital Twin’
How to make passive prospects actively engaged
How to use our insights in your marketing campaigns
6 marketing predictions for 2022

Request a free, 1-2-1 Marketing Discovery Consultation with Campaign Idea Generation

How should the above influence your campaigns in 2022?

Fancy joining forces to see if we can work things out?

We’re offering tech companies a free, 1-2-1 Marketing Discovery Consultation with Campaign Idea Generation with the team here at Bite IT Marketing.

We’re award-winning and results-driven. If it sounds like we might get along, get in touch!

I enlisted the help of Bite to provide me with a fresh perspective as I felt some of my campaigns were beginning to get a bit stale. The team immediately set about identifying areas of strength in our marketing, as well as areas of weakness and allowed me to make a clear decision of areas to focus on. The team quickly had a detailed marketing plan, based on parameters that we had previously discussed. It also had a clear way of measuring ROI – something that is extremely important for me.

Marketing Manager – Cloud and IT Managed Services Organisation

…an enthusiastic and professional approach to a campaign brings a new dimension and discernible value add. Able to understand the objectives quickly, identify the routes to market and create innovative effective content.

Head of Channel Development – Blackfoot UK

Vanessa combines an in-depth knowledge of the latest marketing techniques with her understanding of the tech sector and Juniper Networks to produce creative and results-driven campaigns. She is hard-working, focused, driven and grasps new concepts quickly which means she is often the go to marketer when we execute joint campaign initiatives. A real asset to any team, I’d highly recommend her skills to enhance industry-led marketing programmes.

EMEA Senior Marketing Manager Channel – Juniper Networks

Bite IT Marketing are a pleasure to work with, they always take the time to fully understand our messaging and campaign briefs and deliver exceptional campaigns. I trust their expertise to create and execute campaigns that meet our objectives and deliver tangible results.

Marketing Manager – Security Intelligence Organisation