At Bite we drive meaningful marketing value not style over substance. Acting as an extension of your own marketing or leadership team, supporting you to deliver effective, results driven, channel marketing excellence.
We believe in making informed decisions quickly, communicating skilfully and acting on the results, creating refreshingly integrated campaigns delivered with confidence and originality.
You might know that the best way to engage your technical audience is through a program of workshops, but have no-time to pull it together? Maybe you have a great content strategy and no content? It may be that your website needs an overhaul? And the trade shows you need to exhibit at? Well, they will just have to wait. Oh, and that telemarketing agency? It needs someone to drive it hard to give you the great leads your business needs. So, with all that on your plate, you probably need a Head of Marketing, a Campaign Manager, an Events Manager, Digital Marketing Manager, maybe even a Social Media expert. Stop! We need to break the model. That’s why we offer and you need as-a-service-marketing with Bite.
We can manage strategy & implementation, analytics & reporting, meaning there may be no need for you to recruit or pay for a full time marketing team or resource in house. Our sensibly priced as-a-service packages will help you meet your budget requirements. Believe us, we’ve been there and know what a challenge that can be.Contact us
How do you deliver a strong technical message and align it clearly with a focus on your own brand? We can help you deliver that ‘partner wrap’. Our award winning team can support you to make your budget stretch further, ensure your brand is visible and work with you to pull the strands of your B2B marketing activity into a single integrated offering.
We also provide MDF management by supporting you to plan and deliver your co-branded marketing activities and will report the results back to your vendor partners in the formats required.
We combine our extensive expertise delivering campaigns across security, networking & cloud with our agency management experience from design & PR, to advertising & digital, allowing us to lead, manage and drive your marketing initiatives and your wider agency engagements for you.
Highly engaging, personalised experiences will help you to generate better quality leads and higher conversion. And our personal promise to you is doing the absolute best job we can to help you reach your sales and marketing goals.Contact us
As-a-Service-Marketing packages tailored to suit each partner’s different needs. Energetic teams aligned to each project.
To drive meaningful marketing value you need a plan. We love a plan! Determining your business objectives and your goals, defining your routes to market and scheduling your activity sets you up for success. Taking the time to discover means your plan is based on realistic metrics and not just intuition.
We love this too (almost as much as the planning!) Rolling our sleeves up and working with you to deliver everything from your digital strategy and content creation to updating your website and running your events is where we excel. We follow a simple 4 stage process for strategy and delivery to help unlock your challenges, we then create goals based on realistic metrics, backed up by a smart delivery plan, followed by straightforward measurement, reporting and feedback.
We’ve been there, and we know how it works. Which is why a valuable part of our service offering is providing MDF management. We can support you to plan and deliver your MDF funded, co-branded marketing initiates and report the results back to your vendor partners in the formats required.
Perhaps you are a vendor or a distributor who needs someone hands on, focused and experienced to engage your reseller community? Someone who’s been on their side of the fence. Maybe you are a reseller pushed for time with market resource thin on the ground? We can help deliver and drive results-focused lead generation campaigns to the mutual benefit of all parties.
It’s likely you’re already tight on time and managing your agency relationships can stretch you even further. To get a decent ROI you need to work closely with your marketing, telemarketing, PR, creative or events agencies. We can help drive these engagements from objective setting through to reporting.
Getting people together can often be the best way to showcase your services and see results. From small training workshops and team building events to big swinging product launches and trade shows we can manage it all; from event design, copywriting, delivery, reporting and analysing ROI. We have a wealth of experience managing multi-touch, integrated events programmes for customers of all sizes.
We can set up, run and administer your social media strategy for you. Perhaps you have already dipped your toe into social media but need hands-on support to take the pressure off? We can create and curate, post and manage on your behalf.
A recognised staple of most marketing activity plans but needs a beady eye to make sure it’s delivering real value not just to you but to your audience too. Email marketing done well can generate engagement and increase loyalty, done badly can be intrusive and at worst labelled as spam. We can design and create content, email marketing templates or simply support and administer your email marketing tools for you.
We’ve done a lot of this over the years, know what works, and what doesn’t and crucially we understand how to compile a killer brief to make sure your new website delivers maximum impact. From simple and effective to complex and detailed we’ve briefed and managed website design projects right across the board. Post-delivery we can maintain your website images and content to keep everything succinct and up to date.
We like words. Playing with them, juggling them about and putting them in the right order. We are adept at taking everything from a challenging technical specification and pulling out the salient selling features and benefits to creating punchy sound bites to sell your services. Your message should be at the heart of the content you produce, the content you curate and the messages you post.
Generating well qualified marketing leads, weeding out the dead wood and nurturing the valuable front runners through to business opportunities needs to be at the heart of any successful marketing and sales strategy. It’s hard to maintain visibility of the process with multiple stakeholders, multiple touchpoints and multiple systems. We have developed and refined lead process flows to measure the effectiveness of lead generation and the contribution to the bottom line.
Maybe you have some gaps in your campaign delivery that we can help to fill? A taster session is the best place to start. Perhaps you already have a clear idea of where we can help, if not our taster / discovery sessions can help you unlock the priority areas.Book Now
We will get our hands dirty, immerse ourselves in your business, crack on and help you drive your marketing efforts. We believe in making informed decisions quickly, communicating skilfully and acting on the results, creating refreshingly integrated campaigns delivered with confidence and originality.
"I had the pleasure of working with Vanessa and the Bite IT Marketing team during my time at Exclusive Networks. We were just about to launch a large vendor and needed an experienced channel marketer to work on the launch activity. The vendor had recently acquired a number of other vendors and there was confusion in the market as to how these solutions would fit together. From day one, Vanessa and the team worked closely with not just Exclusive Networks, but also the vendor to truly understand their proposition. This allowed Vanessa to produce a number of assets that not only educated the channel, but were used by the vendor’s own direct touch team when pitching to end users. The Bite IT Marketing team were a pleasure to work with, understood our objectives, came up with some fantastic creative ideas and then worked tirelessly to ensure the campaign was delivered on time. Vanessa and her team, quickly became an extension of the Exclusive Networks marketing team and have continued to deliver a number of campaigns across a range of vendors that have all returned a healthy ROI.
I would not hesitate to work with the team on future projects."
Marketing Director | UK Technology Distributor
"I worked with Bite IT Marketing whilst at Babcock Media Services.
I commissioned them to produce some sales support materials and subsequently to provide support in the production of our Marketing Communications Plan.
I found Vanessa and her team to be very responsive and flexible. They invested time to gain a deep understanding of our needs, our products and services and the market in which we operate.
Throughout the process they were highly engaged, and ultimately the quality of their output was excellent. I would recommend Bite IT to others without reservation."
Commercial Director | Media Services Organisation
"Working with Vanessa and the Bite IT Team has been a dream, an extremely proactive team with an amazing work ethic, their creativeness has really helped the business unit we work on together.
Taking ownership of projects and partners, owning the plan and driving the input of the wider team has really made a difference to the confidence we have in Marketing.
Thanks for everything, the Bite IT Marketing Team’s attention to detail is ridiculous!"
Business Unit Manager | Global Cyber Security Vendor
"I enlisted the help of Bite to provide me with a fresh perspective as I felt some of my campaigns were beginning to get a bit stale. The team immediately set about identifying areas of strength in our marketing, as well as areas of weakness and allowed me to make a clear decision of areas to focus on. The team quickly had a detailed marketing plan, based on parameters that we had previously discussed. It also had a clear way of measuring ROI – something that is extremely important for me.
The plan gave us clear direction. Vanessa kept in contact regularly throughout the weeks to provide updates of her work, to discuss what we would do next and to get my input on design work. I was continuously impressed by the thoroughness and attention to detail with which plans were constructed and the efficiency with which they were carried out.
The team provided professional advice throughout the duration of our campaign and it is clear that Vanessa has real expertise in the field of marketing."
Any work that was required was completed on time, and to meticulous standards. Our campaign provided us a strong platform for success and has helped rejuvenate our marketing efforts. I would wholeheartedly recommend the team at Bite IT Marketing."
Marketing Manager | Cloud and IT Managed Services Organisation
Bite IT Marketing are a pleasure to work with, they always take the time to fully understand our messaging and campaign briefs and deliver exceptional campaigns. I trust their expertise to create and execute campaigns that meet our objectives and deliver tangible results.
Marketing Manager | Security Intelligence Organisation
"Without a doubt the best marketing team I have ever had the pleasure to work with. Always available and on board to discuss new ideas, plus support and bring to the table other inventive options to provide us with a best of breed go-to-market campaign."
Product Sales Specialist | Global Technology Distributor
"Vanessa & the team at Bite IT Marketing have been pivotal to our early successes building the business unit. Their ability to understand our various markets and interpret our GTM strategies has help us realise revenue quicker. Combined with their creative input its helped us build a brand we’re proud of and campaigns we’re seeing real results from."
Business Unit Manager | Global Technology Distributor
"When it comes to multi-channel marketing there are loads of commentators that talk a good game but Vanessa and her team at Bite actually help make it happen. They’re like an amazing team of athletes – whether you need help with a short sprint or a gruelling marathon, they’re there at the starting line and encouraging you across the finish.
Vanessa has an innate understanding of technology and channel dynamics and can execute on the vaguest of briefs with incredible insight. Smartly executed campaigns mean enquiries have increased by over 60% and qualified opportunities have almost doubled. Our vendors are equally impressed because they see their marketing development bucks yielding a great ROI when the Bite team are involved."
Managing Director | Technology Reseller
"Not only do I LOVE working with Bite IT Marketing but so do the rest of the Marketing Team straight through to the Sales and Technical Teams.
Why? Because BITE IT fully understand the channel, they understand that we (a Value Added Distributor) have the Vendors Objectives, Exclusive Networks Objectives PLUS Reseller Objectives and they bring them altogether to create one cohesive sales and marketing channel go-to-market strategy.
Marketing within a distributor comes with challenges, namely that we need to create, adjust or localize Vendor Messaging, retain our tone of voice and also keep the reseller focused and motivated to execute consistent lead generation activities. BITE IT do all of the above and with the focus and energy to drive results!"
Marketing Director | Global Technology Distributor
“Vanessa is a first class marketeer and marketing leader. She has a tremendous eye for the wider business and the positive impact that marketing drives for the organisation, never shying away from the detail and her ability to take others in the organisation on the journey to develop and exceed business goals. Vanessa has the ability to define clarity across investments through to execution engagement so all parties feel as one team driving the business opportunities together.”
Director of EMEA CPSD Marketing | DellEMC
“...an enthusiastic and professional approach to a campaign brings a new dimension and discernible value add. Able to understand the objectives quickly, identify the routes to market and create innovative effective content.”
Head of Channel Development | Blackfoot UK
“...a very talented, inspiring and strategic marketer...”
Social Media Consultant | Timewise
“...a top notch strategic marketeer who also understands the pressures that a technology sales team has in ever changing markets”
UK & Ireland Country Manager | CensorNet
“...focused on current market trends and able to create relevant campaigns into our key markets- resulting in the generation of significant pipeline.”
Business Development Manager| Cloudflare
I have had the pleasure of working with Vanessa on a number of successful strategic campaigns. Without exception, Vanessa was energetic and intuitive, delivering great messaging, content and ROI throughout.
I hope to have the opportunity to work with Vanessa again, it's rare to find someone who can deliver our strategic messaging so effectively.
EMEA Channel Lead, Infoblox
Vanessa combines an in-depth knowledge of the latest marketing techniques with her understanding of the tech sector and Juniper Networks to produce creative and results-driven campaigns. She is hard-working, focused, driven and grasps new concepts quickly which means she is often the go to marketer when we execute joint campaign initiatives. A real asset to any team, I’d highly recommend her skills to enhance industry-led marketing programmes.
EMEA Senior Marketing Manager Channel, Juniper Networks
A strong communicator and someone who gets on with the task in hand combined with a great sense of humour means Vanessa is a pleasure to work with, a real asset.
Head of Channel Development | Blackfoot UK
Vanessa always done a fantastic job of organising and driving their success in all measures be that leads generated or attendees and most importantly without fuss and staying within budget.
Sales Director UK & EMEA, Exinda Networks
The driving force behind Bite, making things happen is what gets her out of bed in the morning. With 20 years of business management and marketing experience Vanessa’s drive, energy, passion and focus is reflected in Bite and our business. She inspires us and brings our heads together as we strive for campaign originality and excellence. In her rare moments of down time Vanessa can be found in Bakasana pose surrounded by incense and calm music.
Jacqui is our newest member of Bite and has quickly established herself as an integral part of the Bite family. With her 20 years of B2B marketing experience Jacqui hit the ground running as she fully immersed herself in our business. Jacqui can be found on the sidelines of the football field shouting encouragement to her young son at the weekends, is a self-confessed social butterfly and has the most infectious laugh.
Kara brings her entrepreneurial creative flare to Bite every single day. Her creativity and proactive approach are integral to the success of the business. With a passion for design and all things digital, social and security, she supports and nurtures the Bite family. Kara is proud mama to twin girls who recently started their journey into secondary school. Her summer braais and potjie are famous within the Bite family.
As a dynamic part of our Creative team, Vitalia creates innovative and arresting designs for our clients. Brimming with creativity and a deep understanding of all things technical Vitalia has fast become part of the Bite family. She has a passion for our four-legged furry friends, fills the office with the aroma of her homemade food, enjoys keeping fit, travel and is a secret petrolhead.
Driving our social media Jools brings an infectious energy to the Bite family. With a background in promotional marketing she is a creative and focused individual. Jools supports the needs of the team and is our go to Events guru. She has a passion for music, food, the arts and family. What’s your earworm?