As-a-Service-Marketing with Bite

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Marketing doesn’t need to be overcomplicated.

At Bite we drive meaningful marketing value not style over substance. Acting as an extension of your own marketing or leadership team, supporting you to deliver effective, results driven, channel marketing excellence.

We believe in making informed decisions quickly, communicating skilfully and acting on the results, creating refreshingly integrated campaigns delivered with confidence and originality.

Why As-a-Service-Marketing?

You might have leadership and strategy but no marketing plan? Perhaps you have a marketing plan but no-one hands-on and street savvy enough to deliver it?

You might know that the best way to engage your technical audience is through a program of workshops, but have no-time to pull it together? Maybe you have a great content strategy and no content? It may be that your website needs an overhaul? And the trade shows you need to exhibit at? Well, they will just have to wait. Oh, and that telemarketing agency? It needs someone to drive it hard to give you the great leads your business needs. So, with all that on your plate, you probably need a Head of Marketing,  a Campaign Manager, an Events Manager, Digital Marketing Manager, maybe even a Social Media expert. Stop! We need to break the model. That’s why we offer and you need as-a-service-marketing with Bite.

Efficiencies & Cost Savings

Save both money and time on recruitment by working with an agency that can hit the ground running.

We can manage strategy & implementation, analytics & reporting, meaning there may be no need for you to recruit or pay for a full time marketing team or resource in house. Our sensibly priced as-a-service packages will help you meet your budget requirements. Believe us, we’ve been there and know what a challenge that can be.

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Channel & Brand Focused

In a crowded market place and with a limited budget it can be difficult to make your brand stand out.

How do you deliver a strong technical message and align it clearly with a focus on your own brand? We can help you deliver that ‘partner wrap’. Our award winning team can support you to make your budget stretch further, ensure your brand is visible and work with you to pull the strands of your B2B marketing activity into a single integrated offering.

We also provide MDF management by supporting you to plan and deliver your co-branded marketing activities and will report the results back to your vendor partners in the formats required.

Creativity & Experience

We combine our extensive expertise delivering campaigns across security, networking & cloud with our agency management experience from design & PR, to advertising & digital, allowing us to lead, manage and drive your marketing initiatives and your wider agency engagements for you.

Making it personal

Personalising your customer journey in today’s market is vital for your business success.

Highly engaging, personalised experiences will help you to generate better quality leads and higher conversion. And our personal promise to you is doing the absolute best job we can to help you reach your sales and marketing goals.

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Services

As-a-Service-Marketing packages tailored to suit each partner’s different needs. Energetic teams aligned to each project.

Marketing Planning / Discovery

Marketing Campaign Delivery

Marketing Development Fund Management

Partner Engagement

Agency Management

Events & Workshops

Social Media Management

Email Marketing

Website Design, Project and Content Management

Content Creation

Lead Process Development

Marketing Planning / Discovery

To drive meaningful marketing value you need a plan. We love a plan! Determining your business objectives and your goals, defining your routes to market and scheduling your activity sets you up for success. Taking the time to discover means your plan is based on realistic metrics and not just intuition.

Marketing Campaign Delivery

We love this too (almost as much as the planning!) Rolling our sleeves up and working with you to deliver everything from your digital strategy and content creation to updating your website and running your events is where we excel. We follow a simple 4 stage process for strategy and delivery to help unlock your challenges, we then create goals based on realistic metrics, backed up by a smart delivery plan, followed by straightforward measurement, reporting and feedback.

Marketing Development Fund Management

We’ve been there, and we know how it works. Which is why a valuable part of our service offering is providing MDF management. We can support you to plan and deliver your MDF funded, co-branded marketing initiates and report the results back to your vendor partners in the formats required.

Partner Engagement

Perhaps you are a vendor or a distributor who needs someone hands on, focused and experienced to engage your reseller community? Someone who’s been on their side of the fence. Maybe you are a reseller pushed for time with market resource thin on the ground? We can help deliver and drive results-focused lead generation campaigns to the mutual benefit of all parties.

Agency Management

It’s likely you’re already tight on time and managing your agency relationships can stretch you even further. To get a decent ROI you need to work closely with your marketing, telemarketing, PR, creative or events agencies. We can help drive these engagements from objective setting through to reporting.

Events & Workshops

Getting people together can often be the best way to showcase your services and see results. From small training workshops and team building events to big swinging product launches and trade shows we can manage it all; from event design, copywriting, delivery, reporting and analysing ROI. We have a wealth of experience managing multi-touch, integrated events programmes for customers of all sizes.

Social Media Management

We can set up, run and administer your social media strategy for you. Perhaps you have already dipped your toe into social media but need hands-on support to take the pressure off? We can create and curate, post and manage on your behalf.

Email Marketing

A recognised staple of most marketing activity plans but needs a beady eye to make sure it’s delivering real value not just to you but to your audience too. Email marketing done well can generate engagement and increase loyalty, done badly can be intrusive and at worst labelled as spam. We can design and create content, email marketing templates or simply support and administer your email marketing tools for you.

Website Design, Project and Content Management

We’ve done a lot of this over the years, know what works, and what doesn’t and crucially we understand how to compile a killer brief to make sure your new website delivers maximum impact. From simple and effective to complex and detailed we’ve briefed and managed website design projects right across the board. Post-delivery we can maintain your website images and content to keep everything succinct and up to date.

Content Creation

We like words. Playing with them, juggling them about and putting them in the right order. We are adept at taking everything from a challenging technical specification and pulling out the salient selling features and benefits to creating punchy sound bites to sell your services. Your message should be at the heart of the content you produce, the content you curate and the messages you post.

Lead Process Development

Generating well qualified marketing leads, weeding out the dead wood and nurturing the valuable front runners through to business opportunities needs to be at the heart of any successful marketing and sales strategy. It’s hard to maintain visibility of the process with multiple stakeholders, multiple touchpoints and multiple systems. We have developed and refined lead process flows to measure the effectiveness of lead generation and the contribution to the bottom line.

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Request a taster session

Maybe you have some gaps in your campaign delivery that we can help to fill? A taster session is the best place to start. Perhaps you already have a clear idea of where we can help, if not our taster / discovery sessions can help you unlock the priority areas.

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Why Bite?

We know what works and what doesn’t and are not afraid to try something new. We don’t shy away from the hard graft, we don’t duck the results and we won’t blind you with unnecessary science and marketing jargon.

We will get our hands dirty, immerse ourselves in your business, crack on and help you drive your marketing efforts. We believe in making informed decisions quickly, communicating skilfully and acting on the results, creating refreshingly integrated campaigns delivered with confidence and originality.

SOME OF OUR KEY BITERS

Vanessa

Vanessa
MD & Founder

The driving force behind Bite, making things happen is what gets her out of bed in the morning. With 20 years of business management and marketing experience Vanessa’s drive, energy, passion and focus is reflected in Bite and our business. She inspires us and brings our heads together as we strive for campaign originality and excellence. In her rare moments of down time Vanessa can be found in Bakasana pose surrounded by incense and calm music.

Jacqui

Jacqui
Senior Account Manager

Jacqui is our newest member of Bite and has quickly established herself as an integral part of the Bite family. With her 20 years of B2B marketing experience Jacqui hit the ground running as she fully immersed herself in our business. Jacqui can be found on the sidelines of the football field shouting encouragement to her young son at the weekends, is a self-confessed social butterfly and has the most infectious laugh.

Kara

Kara
Creative Director

Kara brings her entrepreneurial creative flare to Bite every single day. Her creativity and proactive approach are integral to the success of the business. With a passion for design and all things digital, social and security, she supports and nurtures the Bite family. Kara is proud mama to twin girls who recently started their journey into secondary school. Her summer braais and potjie are famous within the Bite family.

Vitalia

Vitalia
Junior Designer

As a dynamic part of our Creative team, Vitalia creates innovative and arresting designs for our clients. Brimming with creativity and a deep understanding of all things technical Vitalia has fast become part of the Bite family. She has a passion for our four-legged furry friends, fills the office with the aroma of her homemade food, enjoys keeping fit, travel and is a secret petrolhead.

Jools

Jools
Campaigns Assistant

Driving our social media Jools brings an infectious energy to the Bite family. With a background in promotional marketing she is a creative and focused individual. Jools supports the needs of the team and is our go to Events guru. She has a passion for music, food, the arts and family. What’s your earworm?

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