Blog

Seven Years in Business: Bite IT Marketing’s Journey to Success

7 years. No wayyy! Happy Birthday to Bite! I was compelled to reflect on our remarkable seven-year journey in the B2B technology marketing industry. This blog is in large part influenced by the lovely messages from clients, previous colleagues and friends that have filled my inbox this week as we have reached this remarkable milestone….

Digital paid media and performance marketing – what’s the difference?

Digital paid media marketing and performance marketing are two different approaches to online advertising. Digital paid media marketing refers to the use of paid digital channels, such as social media ads, display ads, and search engine marketing (SEM), to promote a brand, product or service. The goal of this type of marketing is to increase…

Why you need to consider digital paid media as part of your channel marketing strategy this year

As technology channel marketers, we know we need to stay ahead of the curve when it comes to digital marketing tools, to ensure that we are reaching and engaging with our target audiences in the most effective ways possible. With new tools and platforms constantly emerging, it’s essential for technology channel marketers to be agile…

The 6 reasons why Bite can support your business growth and marketing challenges this year.

Happy Birthday to Us! Another milestone reached as Bite turns 6! Over the years, we have expanded and refined our offerings to keep ahead of changing market dynamics and industry demands. As we enter our 7th year in business, we have reflected once again on where Bite can add the most value and have the…

Reflections on 5 years

Wow. That went fast. 5 years has hurtled past in a flash of learning, growing, joy, stress and challenge. When I started Bite 5 years ago (to the day) it felt right. I felt confident that it was time for me to take that leap of faith, challenge myself and push myself into the world…

B2B tech marketing has changed – and bigger changes are coming

The new year is here! Our latest Bite eBook discusses the marketing tactics for success in 2022. The below is an edited extract; you can download the full eBook for free here. This time last year we published our eBook entitled ‘Tech Marketing and the C word. Why Covid will make you a better Marketer’….

The Future of B2B Events

By Celine Ramalho, Bite IT Marketing There was an 80% fall in B2B event spend during Q2 of 2020 as a result of the onset of the pandemic. With COVID-19 throwing a spanner in our marketing plans and more specifically with our physical B2B events, marketers all around the world are now slowly wondering what…

Considering GA4? Here Are Five Reasons to Implement It

By Jeff Daley, Bite IT Marketing Google has completely rebuilt the Universal Analytics (UA) tracking tool to measure website and app data more efficiently. This marks the third major overhaul for the Google Analytics platform hence the name Google Analytics 4 (GA4). Differences between GA4 and UA? Event vs Session Based Tracking In Universal Analytics,…

Where’s Your Head At?

Channel attitudes to face to face and hybrid events. Will they? Won’t they? Can we? Can’t we? What can we do now? What can we do later? Where should I spend my marketing budget? I’ve been doing some thinking. A lot of thinking in fact. It feels strange out there in the channel marketing world…

Marketing and the C word

Why COVID will make you a better marketer With 2021 almost upon us, the latest Bite ebook discusses new marketing tactics for the post-pandemic world. The below is an edited extract; you can download the full ebook for free here. Like us you probably can’t bear to hear it any longer. The dreaded ‘C’ word….

We’re Hiring – Marketing Manager

Our business is going from strength to strength so we’re in need of a Marketing Manager who’s full of drive and determination and brimming with energy and enthusiasm. This is a client facing role with the key aim of supporting the execution our technology client’s marketing plans and strategies. Requirements with vary from client to…

Explore new ways to reach your customers & prospects

BiteDigital Power through this era of uncertainty with BiteDigital. Switch up your marketing with our lead generating hubs. Tried and tested with customers previously reporting $1million in pipeline generation. A beautifully designed lead generation focused microsite containing rich, educational and engaging content All of the assets can only be accessed upon completing a form for…

With social distancing, digital connection is more important than ever.

Wow. What a crazy week. I take some comfort from the fact that none of us are alone in this, and we must all flex and adapt to thrive and survive in these uncertain times. The Coronavirus pandemic will change the world, forever, in different ways, and many of these will be positive, more respect…

Introducing the newest members of the Bite IT Marketing Team

We have been growing rapidly over the last few months which is exciting! To keep the momentum going and to best serve the needs of both our new and existing customers, we’ve brought in two fabulous new recruits as Heads of Marketing, Imriel and Sara. We interrogated them a little so you can get to…

10 lessons I learned after 3 years running a marketing agency

Over three years ago I left the comfort and security of my marketing job to begin an adventure. I started Bite IT Marketing after recognising early on that there was a gap in the market that we could fill. Coming from a client-side background I knew first-hand how frustrating it is to get a cold-call…

Agencies in action

Why the pace of change in the technology industry requires a responsive agency equipped to grapple with the trends and technologies to deliver campaigns that work.

Forbes reports that rapid technological change is the biggest threat facing global business.

Hitting the ground running

There may be many reasons that you might consider outsourcing to a marketing agency.

You are a man down and need some short-term support, you are grappling with a particularly tricky brief and need a fresh set of eyes, or you need a complete reboot and a refocus.

Finding your content marketing niche in a crowded channel market

by Vanessa Cardwell, MD, Bite IT Marketing. Oh, I’m back and ready to bang on about the wonders of Joe Pulizzi and his fabulous book Content Inc. In a previous blog, I touched on how Joe turns the traditional approach to entrepreneurial endeavour on its head, suggesting your product and service offering and the charges…

Knowing where your value is and how to add it

by Vanessa Cardwell, MD, Bite IT Marketing. We are in a very fortunate position as a business to be referred to other businesses as a result of the quality of our work and the commitment we show to our clients. This is something we are extremely proud of and something we will never, ever take…

5 signs you know it’s time to re-brand

  by Vanessa Cardwell, MD, Bite IT Marketing. Is your brand telling the story you want it to? Does your messaging reflect where you are today or is the market changing around you and you are struggling to retain your position? Rebranding your company’s look and feel, messaging and goals can be tough – and…